In 2015, artist Kasing Lung created a whimsical world in his Nordic-inspired fairy tale books, introducing a cast of playful yet mysterious creatures known as The Monsters. Among them, the most beloved and iconic is Labubu, a small, mischievous monster with pointed ears and serrated teeth. Though Labubu may seem a little naughty at first glance, it is actually kind-hearted and curious, always eager to help (even if things don’t always go as planned).
Labubu has captured the hearts of toy collectors worldwide and even found a fan in BLACKPINK’s Lisa, who frequently showcases her love for the adorable character. Let’s dive deeper into the world of Labubu, explore its origins, and uncover why it has become a must-have for designer toy enthusiasts!
Kasing Lung’s The Monsters series takes inspiration from Nordic mythology, blending folklore with an imaginative twist. The story revolves around a group of mysterious creatures that have existed since prehistoric times, long before the dinosaurs. Living deep in an enchanted forest, these fairy-like beings exhibit both mischievous and benevolent traits, making them incredibly endearing.
Among the many creatures in The Monsters universe, Labubu stands out as the most popular, quickly becoming a global sensation. Its wide grin, expressive eyes, and spiky fur make it instantly recognizable. Labubu’s appeal lies not just in its adorable appearance but in the playful energy it represents—encouraging people to embrace curiosity and joy in everyday life.
The Monsters series is filled with diverse and quirky characters, each with a unique personality. Here are some of the key members:
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Zimomo – The wise leader of The Monsters. Always up for an adventure, Zimomo is a guiding force within the family (you can see the stars shining in his eyes! That’s the sign of wisdom!)
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Labubu – The optimistic and energetic protagonist of the series. Known for its adventurous spirit and endless curiosity about the world.
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Tycoco – Labubu’s mysterious and charming lover. Shy and introverted, Tycoco has a gentle nature and loves snacking on seeds.
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Mokoko – Labubu’s close companion, sharing the same playful and adventurous spirit. (Mokoko has eye lashes!)
These characters, with their whimsical designs and heartfelt backstories, add depth to The Monsters universe, making them all the more captivating for collectors and fans.
Labubu x Pop Mart: The Designer Toy Boom
Labubu’s popularity skyrocketed after it partnered with Pop Mart, a leading designer toy company known for its trendy and artistic collectibles. With Pop Mart’s signature blind box concept, fans could purchase mystery boxes containing different variations of Labubu, sparking a global collecting frenzy.
The blind box format adds an element of excitement and surprise, encouraging fans to collect and trade figures to complete their sets. Some limited-edition and rare Labubu figures have even become highly sought-after items in the resale market, sometimes selling for several times their original price!
Labubu Goes Viral: BLACKPINK Lisa’s Stamp of Approval
One of the biggest moments in Labubu’s rise to fame came when BLACKPINK’s Lisa shared photos of her personal Labubu collection on social media. Fans were quick to notice her Fall in Wild Vinyl Plush Pendant, which she frequently attaches to her bags. Her endorsement sent demand for Labubu toys soaring, with many fans rushing to purchase their own.
Lisa’s influence, combined with Labubu’s irresistible charm, has helped the character break into mainstream pop culture, reaching a global audience beyond just toy collectors.
Must-Have Labubu Collectibles
If you’re looking to start or expand your Labubu collection, here are some of the hottest Labubu items that fans can’t get enough of:
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A plush version of Labubu wearing a cute brown fisherman hat and denim overalls, complete with an adorable daisy pin. Perfect as a bag charm or display piece.
- The Monsters Have a Seat Series Plush Pendant Blind Box
- A delightful set of Labubu figures dressed in bunny-themed costumes, designed to bring joy to anyone spending long hours at work or home.
- The Monsters Exciting Macaron Series Plush Pendant Blind Box
- A colorful collection inspired by sweet macarons, featuring Labubu in vibrant pastel hues, making it the perfect starter piece for new collectors.
These collectibles not only make for fantastic decor and accessories but also serve as fun and meaningful gifts for Labubu lovers.
Labubu Is More Than Just a Toy
Rather than just a cute figure; it represents joy, curiosity, and the magic of storytelling. It has become a symbol of self-expression, with many fans relating to its adventurous and mischievous nature. In an era where nostalgia and designer toys are booming, Labubu stands out as an artful and collectible piece that brings a sense of happiness and whimsy into everyday life.
From its origins in Kasing Lung’s fairy tale books to its collaboration with Pop Mart, and now as a global sensation thanks to Lisa’s influence, Labubu continues to capture hearts worldwide. Whether you’re a seasoned collector or a newcomer to the world of designer toys, Labubu is a must-have addition to any collection.
So, are you ready to grin like Labubu and join the adventure?
